Reward models guide response selection and policy optimization in reinforcement learning from human feedback (RLHF) [1]. Conventional preference pipelines require candidate generation and judgments from people or models [2], [3], [4]. Automating the judging step still leaves generation and scoring costs.
Human and model preferences can also be noisy or inconsistent [5], [6], [7], [8]. This motivates a question: how much useful reward supervision is already present in the structure of web text? NTP uses the relationship between a prefix and its original continuation as an implicit preference signal. All comparisons come from existing text, so constructing them requires neither new responses nor explicit preference annotations.